CLIENT

Grand VM Conference & Spa

PROJECT

Brand Strategy
Visual Identity

Grand VM Conference & Spa has long stood as one of Golem’s most iconic destinations—yet its identity no longer reflected the scale, ambition, and elegance of the resort it had become.

Stema Studio stepped in to redefine what a modern Albanian resort could look and feel like.
We crafted a brand built on serenity, precision, and elevated hospitality. A visual identity that mirrors the grandeur of its architecture, the calm of its spa, and the energy of its conference space.

The logo for Grand VM Conference & Spa is built around a refined monogram that combines the letters V and M into a single, unified symbol.

The form is constructed using clean geometric lines and balanced negative space, giving the mark a sense of sophistication and architectural stability—qualities that mirror the scale and presence of the resort itself.