CLIENT

Mad Smash

PROJECT

Brand identity
Aplication
Naming
Packing

Mad Smash is a smash burger kiosk based in Tirana, built around bold flavors and an unapologetically playful attitude. Stema Studio developed the brand identity from the ground up, creating a visual language that reflects energy, confidence, and street-food culture.

Our work included logo design, brand identity, and packaging, translating the brand’s personality into a strong, memorable system.

The expressive typography and high-contrast color palette reinforce the kiosk’s fast, fun, and approachable character, while the packaging ensures instant recognition and consistency across all customer touchpoints.