Stema Logo

CLIENT

Arena of Saranda

PROJECT

Brand Identity
Application
Event Organization
Photo & Video Production

Arena of Saranda is a seasonal community event that transforms an open public space into a collective football-watching experience. At Stema Studio, we developed the brand identity and visual system, shaping a bold and dynamic language inspired by movement, competition, and togetherness.
The Saranda Fish Festival logo is designed as a playful yet refined visual system that reflects the festival’s strong connection to the sea, gastronomy, and local tradition. The logotype integrates custom icons inspired by marine life and culinary elements, creating a dynamic composition that feels both contemporary and authentic. Wave motifs and fluid forms reference the Ionian Sea, while the bold typography ensures clarity and strong visibility across applications. The handcrafted details add character and warmth, reinforcing the festival’s celebratory and cultural nature. Overall, the logo balances tradition and modernity, positioning the Saranda Fish Festival as a vibrant, recognizable, and evolving annual event.